Serving the Bay Since 1974

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With almost 50 years of experience, and state of the art grading equipment , our team of expert jewelry buyers and appraisers are here to make sure you get the fairest value for your unwanted jewelry, diamonds, and precious metals.

Located in a secure private building in San Francisco’s jewelry district, you can sell your items in person in a safe environment and receive cash on the spot. We are licensed and regulated by the State of California and the San Francisco Police Department License Number 130954.

We encourage our clients to shop around, we believe you will find we consistently offer and pay more than pawnshops and pawnbrokers. Every diamond is precisely graded for clarity, color, cut and carat weight according to GIA standards. This professional process takes a few moments and allows our Diamond Buyers and Jewelry Buyers to offer you the highest price possible for your diamonds and jewelry.

“Had gold, diamond and platinum jewelry from inheritance just sitting in a safe deposit box, decided that it was time to convert to cash. (Steve) took several hours over two days, assessing the collection in front of me, including acid tests for the gold, explaining what he was looking for in the diamonds…..no pressure, no last minute increase of offer. At the end he gave what I believe is a fair price.

His manner was courteous and respectful, old school.

He made a difficult process as comfortable as I can imagine.”

— Stephen R. (Yelp Review)